The platform is rolling out a updated setting that enables them to reduce the amount of artificial intelligence-produced videos appearing in their timelines. This step comes as the platform revealed that it currently hosts in excess of 1 bn AI-generated clips.
Testing and Rollout
The update is undergoing trials over the coming weeks before a full-scale release. This development aligns with a surge in AI content, driven by emerging video-generation tools.
The Broader AI Trend
Recent reports that nearly 10% of the fastest-growing content creators on a popular video site primarily display content made by AI. A considerable share of this content is classified as “AI slop”, a label for inferior, bulk-generated content that is often nonsensical or bizarre.
Our research shows that numerous viewers enjoy content produced via AI tools, from digital art to science explainers, and we intend to give people the ability to see more or less of that, depending on their own preferences,” said a company executive.
Scale of AI Content
TikTok disclosed that there are now 1.3 billion videos on its service labeled as artificially created. Overall, in excess of 100 mn videos are added to the platform daily, making AI content a relatively small portion of its complete catalog.
Customizing Your Feed
Viewers will be able to limit or boost the amount of AI content they see by using the “manage topic” option in the platform and picking “AI-generated content”. Other topics that can already be modified under the filter encompass news, clothing, aesthetics, and dance.
Platform Guidelines
TikTok’s rules require content makers to identify “realistic” AI-generated content, and it forbids malicious AI impersonations of celebrities or crisis events. Any authentic-looking artificial content that is not labeled can be removed under its terms of service.
Additionally, the service will from now on add an artificially created watermark to content created with its built-in AI features, or identified by an collaborative effort for identifying content made by AI. This action is intended to help prevent users from seeking to bypass the labeling process.
Responsible AI Funding
The company is additionally launching a $2 million AI literacy fund for specialists and organizations to develop informative material about responsible artificial intelligence. This initiative will support educational bodies focused on training coding and technology.
Moderation Strategy
TikTok has supported its content review process, amid controversy over intentions to lay off hundreds of safety staff in the UK. The company is set to eliminate a significant number of roles in its content moderation division in its British office, with worker representatives and internet security professionals raising concerns that humans are being replaced by machine-led review.
A trust and safety lead explained that people-led review would remain essential, but automated tools can shield workers by removing the most graphic content prior to it gets reviewed by people. The company announced a 76% decrease in shocking and graphic content seen by content reviewers over the past year due to the use of its machine learning processes.
We believe it is crucial to integrate staff and AI to maintain a secure environment,” the executive stated. “We’ll have people as involved in the system, but we additionally believe it’s extremely critical to limit contact with dangerous material as rapidly, which is why a lot of the machine support is making a difference operate efficiently.”
